DID shoppers place little emphasis on aesthetics so this could be easy point of differentiating the premium and value brands. By making a lot of researches and surveys, it Nas felt that the customers were not satisfied with 2 main problems: This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth. Sales will automatically be increasing by getting plumbers to select Quartz for this consumer segment. I believe that the best solution for Aqualisa is to focus on plumbers because they are the primary customers of trade shops which has the most sales volume in the U. This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2. Squalid should pay much more attention to the plumbers.
Enter the email address you signed up with and we’ll email you a reset link. This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions. Although this is a high-risk and expensive strategy, costing 3 to 4 million over two years out of a 17 million net income, Rawlins is confident of the superiority of the product. Consequently, the real problem here is how to boost sales. Aqualisa Case Study solution. Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of them get their plumbers to install the Quartz. Aqualisa should invite plumbers and developers from all over the country for a weekend conference to present the benefits of the new product and demonstrate the ease of installation.
The primary customer of trade shops are plumbers.
MBA Case Analysis & More Marketing – Aqualisa Quartz
Squalid Case Study solution ay ambiguously took into consideration the problem of Squalid Quartz shower line and found out how to solve it, how to make an enormous problem to become an opportunity instead.
Risk is diminished even studh because the consumers who make their own decisions are part of the same general public as other shower unit consumers.
Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions.
Secondly, showrooms also offer installation services by subcontracting with contractors or independent plumbers. Our Company Welcome to the world of case studies that can bring you high grades! On the other hand, once plumbers anaylsis try the Quartz, they realize how effective it is and are converted.
Aqualisa Case Study solution
The case implies a time constraint of Just a few years before competitors introduce a similar product. But to my mind it Nil be difficult to successfully produce Quartz showers without a bad influence of all those other shower products. Welcome to the world of case studies that can bring you high grades! Squalid must gain brand equity Nile its competitive advantage is superior product and then use that brand equity as its competitive advantage once similar products are offered by competitors.
For this reason, Aqualisa will give a free product to those of consumers.
The case does not specify what percentage of electric shower and power shower consumers choose shower type independently. Once plumbers are convinced and informed about the benefits of the new product like ease of installation, they will become analyssi source of word of mouth to push showrooms to call attention to Quartz by emphasizing the low cost of installation.
To my mind not only customers should know everything about the product that they use but also plumbers, too.
Welcome to the world of case studies that can bring you znalysis grades! The demonstration and presentation will be done by plumbers who used the product before. I aqualiwa that the best solution for Aqualisa is to focus on plumbers because they are the primary customers of trade shops which has the most sales volume in the U.
Remember me on this computer. It is not profitable. Marketing Resources Squalid should: Also sales are affected by bad experience of customers with previous products.
The association of Quartz, a premium label, with value brand DID may be avoided by creating a value product line for Quartz. Some of the reasons are related to distribution channel, promotional strategy and positioning of the product. As we can see, plumbers play a big mediator role in the distribution channel and reaching the end consumers. How about receiving aqualis customized one?
(DOC) Aqualisa Quartz Case Analysis | Firat Sekerli –
Similarly, plumbers will help convince developers by suggesting the new product. The incentive should be stuvy the Quartz shower to every participant because when they try it, they will get over with the skepticism toward technologically new products — at least for Quartz.
This comes tomixer shower consumers who select the shower without advice from their plumber and 80, consumers of mixer aqualia units who choose the brand. Consequently, the real problem here is how to boost sales.
We do everything to make the client happy when he turns to us for the creation of a case study for sale on any topic! Squalid should pay much more attention qurtz the plumbers.