Aqualisa can reach and convince plumbers to use Quartz by implementing the followings: Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions. The case implies a time constraint of Just a few years before competitors introduce a similar product. To my mind not only customers should know everything about the product that they use but also plumbers, too. If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the plumbers.
Strategic brand management 4th edition. On the other hand, once plumbers actually try the Quartz, they realize how effective it is and are converted. Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of them get their plumbers to install the Quartz. The problem is not that sales are low, but the reasons why sales are not as expected. Squalid should pay much more attention to awareness of a product. Marketing Resources Squalid should:
Welcome to the world of case studies that can bring you high grades! If they would be interested in this product it would bring to the company a great amount of sales. Let is very important to get involved plumbers. It is not profitable.
Aqualisa Quartz | Case Study Template
Consequently, the real problem here is how to boost sales. Squalid should pay much more attention to the plumbers. Click here to sign up. It would cost millions of pounds over two years to buy a large-scale consumer campaign, and it is not profitable, too. Help Center Find new research papers in: Log In Sign Up.
Aqualsia my mind not only customers should know everything about the product that they use but also plumbers, too. Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions.
Some of the reasons are related to distribution channel, promotional strategy and positioning of the product. Squalid company is required to determine the distribution channels which it should concentrate on, and also the company needs to clarify itself the level of its brand. With each plumber installing showers a year, a single instance of a plumber using the Quartz translates into annual installations if not more due to fractional installation time and the potential of apprentices rather than Just master plumbers doing independent installations.
The company has a very aqulisa and spread brand name among plumbers, so Squalid has reliable relationships with these plumbers, and they are seemed to be loyal to this brand.
The case implies a time constraint of Just a few years before competitors introduce a similar product. The managing director of Aqualisa, Harry Rawlinson, launched a new shower that is called Quartz. Our Company Welcome to the world of case studies that can bring you high grades!
Aqualisa Case Study solution
The biggest issue is having problems with reaching plumbers because they are the key players in terms of being a reliable source for consumers when choosing the product.
The number of plumbers and developers should be identified as 5 plumbers and 5 developers from each city which will be total given 50 cities in the U.
Aqualisa- Case Analysis by Francesca Marino on Prezi
The problem is the plumbers are not very adopted to this new technology of Quartz showers. Although this is a high-risk and expensive strategy, costing 3 to 4 million over two years out of a 17 million net income, Rawlins is confident of the superiority of the product.
Strategic Marketing Management Student Name: The association of Quartz, a premium label, with value brand DID may be avoided by creating a value stuvy line for Quartz. This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth. Company should give free demonstration models to showrooms and to plumbers.
This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions.