AQUALISA QUARTZ CASE STUDY SUMMARY

Aqualisa can reach and convince plumbers to use Quartz by implementing the followings: Secondly, showrooms also offer installation services by subcontracting with contractors or independent plumbers. Welcome to the world of case studies that can bring you high grades! The incentive should be giving the Quartz shower to every participant because when they try it, they will get over with the skepticism toward technologically new products — at least for Quartz. Strategic Marketing Management Student Name: Due to bad experiences in the past with electronics, plumbers are particular adverse to showers involving electronics.

I believe that the best solution for Aqualisa is to focus on plumbers because they are the primary customers of trade shops which has the most sales volume in the U. Would you like to get a custom case study? Sales will automatically be increasing by getting plumbers to select Quartz for this consumer segment. Log In Sign Up. Because Quartz overcomes the problem of low pressure with pump and fluctuation in temperature, customers will have a chance to experience better shower performance. As we can see, plumbers play a big mediator role in the distribution channel and reaching the end consumers. Consequently, the real problem here is how to boost sales.

Lastly, consumers in the standard price range trusted an independent plumber to advise or choose a product for them. Aqualisa can reach and convince plumbers to use Quartz by implementing the followings: Secondly, showrooms also offer installation services by subcontracting with contractors tsudy independent plumbers.

First of all, trade shops focus on demand and they do not have time to explain the benefits of the new product. The biggest issue is having problems with reaching plumbers because they are the key players in terms of aqualiwa a reliable source for consumers when choosing the product. Would you like to get a custom case study?

Aqualisa Quartz | Case Study Template

Aqualisa should invite plumbers and developers from all over the country for a weekend conference cass present the benefits of the new product and demonstrate the ease of installation. Even though plumbers suggest Quartz, some price conscious consumers might not want to buy it because it is relatively expensive compared to other brands in the product category. We use cookies to give you the best experience possible.

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aqualisa quartz case study summary

While waiting for the advertisement campaign to kick in, the Quartz can find a quick niche within the potential market oftounits sold annually. Although this is a high-risk and expensive strategy, costing 3 to 4 million over two years out of a 17 million net income, Rawlins is confident of the superiority of the product.

The problem is not that sales are low, but the summsry why sales are not as expected. In addition to this, plumbers also work for developers, showrooms, contractors or directly for consumers.

aqualisa quartz case study summary

summayr The incentive should be giving the Quartz shower to every participant because when they try it, they will get over with the skepticism toward technologically new products — at least for Quartz. Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions.

Aqualisa Quartz

On the other hand, once plumbers actually try the Quartz, they realize how effective it is and are converted. The demonstration and presentation will be done by plumbers who used the product before.

aqualisa quartz case study summary

The managing director of Aqualisa, Harry Rawlinson, launched a new shower that is called Quartz. Because Quartz sgudy the problem of low pressure with pump and fluctuation in temperature, customers will have a chance to experience better shower performance. Enter the email address you signed up with and we’ll email you a reset link.

DID shoppers place little emphasis on aesthetics so this could be easy point of differentiating the premium and value brands. Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of them get their plumbers to install the Quartz.

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Though this is the clear path for the Quartz to break into the mainstream, it is also where the Quartz has most struggled. For this reason, Aqualisa has to find ways to reach plumbers and to make them loyal to the brand.

The case implies a time constraint of Just a few years before competitors introduce a similar product. How about receiving a customized one? The association of Quartz, a premium label, with aqqualisa brand DID may be avoided by creating a value product line for Quartz. Welcome to the world of case studies that can bring you high grades!

This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if czse ad campaign only targets consumers who make their own decisions.

Aqualisa- Case Analysis by Francesca Marino on Prezi

Sukmary means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2. Many factors reduce the risk of this strategy. Some of the reasons are related to distribution channel, promotional strategy and positioning of the product. The primary customer of trade shops are plumbers. Consequently, the real problem here is how to boost sales.

Similarly, plumbers will sumkary convince developers by suggesting the new product.

If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the sfudy. Help Center Find new research papers in: