A good article for the case study, as such data can be collected and analysed as part of a Big Data system. Today I am posting 7 more videos which provide a deeper explanation of the benefits of Big Data in retail. Learn how your comment data is processed. This link was very kindly shared by a fellow ITGS teacher. New perspectives on marketing Focusing specifically on grocery stores and supermarkets, this video examines the collection of use of consumer data. Next Spam and Phishing Examples:
The supermarket in question is Tesco, who are installing cameras not for security reasons, but to recognise returning customers and present them with targeted adverts. This video from Oracle — who produce Big Data solutions — examines the process and benefits of Big Data analysis using a detailed case study of an online video store. Tesco’s Club Card is perhaps one of the best known loyalty schemes in the UK. This should help them more fully understand the potential of Big Data before applying their knowledge specifically to supermarkets. This detailed article offers a detailed discussion of Boots’ Advantage Card – a loyalty card offered by this well-known pharmacy chain.
One of sgudy most important uses of Big Data is to personalise the shopping experience for customers. As students should know, Big Data consists of far, far more than transaction data collected at supermarket checkouts. This detailed article offers a detailed discussion of Boots’ Advantage Card – a loyalty card offered by this well-known pharmacy chain.
This is a revealing video interview with Edwina Dunn and Clive Humby, the couple responsible for the huge successful of Tesco’s Clubcard loyalty card scheme. This presentation is a little bit dry, but still quite accessible for ITGS students. Specific examples of the risks of Big Data seem to be fairly thin on the ground.
For our mock, we got questions written by the teachers, and the 12 mark one was about an implementation strategy for the new system.
This site uses Akismet to reduce spam. Using big data for smarter online fase shopping discusses a different side of Big Data that is sometimes forgotten – the use of analytics to optimize business efficiency.
7 Examples of Big Data – ITGS Case Study 2015
It is often vague and contains too much extra material. Written by two key players in the project – Clive Humby and Terry Hunt – utgs book does tend to focus more on a business and marketing angle. This article discusses ways to track in-store customers even if they do not sign up for loyalty card or reward card schemes. This infographic explains some of the challenges of achieving these goals.
A brief video focused specifically on supermarkets which explains some of the ways Big Data can be used — for example, to determine which products to place near each other on the shelves. Sign in Already have an account?
By thepositiveclubApril 30, in Other Subjects. This task is designed to help students understand the hardware, software, and network technology that is commonly used in supermarkets and might therefore be used by the independent supermarkets in the case study. The interview addresses the history of the project as well as the opportunities and challenges offered by Big Data.
This article is definitely worth a read, if only to remember that Big Data in supermarkets is not just about targeted advertising. Do you know of other videos that would be helpful for the ITGS case study? Follow ITGS on social media: Reading about the schemes, their benefits, and how the stufy use the collected data provides an interesting insight into the case study.
Save my name, email, and website in this browser for the next time I comment. Walmart reportedly adds 1 million records each hour to its database, which tops itsg. This site uses Akismet to reduce spam. Already have an account?
case study Archives – ITGS News
The examples in this article include trying to group delivery times for online orders so they can be performed with fewer vehicles. Shoppers Who Can’t Have Secrets discusses the world of behavioural tracking – a key technique used in the collection of Big Data by supermarkets and other retailers. Data, data everywhere discusses Big Data in a variety of contexts, including retailers.
This site contains resources for ITGS teachers and students, including a sample chapter, iib, lesson ideas, and further reading.
New perspectives on marketing Focusing specifically on grocery stores and supermarkets, this video examines the collection of use of consumer data. This first infographic gives an overview of the topic, covering some key concepts and explaining the sheer size of Big Data — much bigger than any traditional database.
The case study was released at the beginning of June Feel free to share your ideas!
Posted May 18, Using Big Data to Improve the Customer Experience This video from Oracle — who produce Big Data solutions — examines the process and benefits of Big Data analysis using a detailed case study of an online video store.