XYLYS WATCHES CASE STUDY

In , liberalization opened up the Indian market to foreign players, and Timex was the first on the scene. All Xylys watches were created with exquisite craftsmanship and impeccable detailing, were painstakingly made from carefully selected materials, and were crafted with a passion for detail. How to cite this page Choose cite format: The second basis of classification was benefit, and the market could be divided based on use, namely, casual, formal, and sports. People notice how attractive I am. Actor Rahul Bose ad , international supermodel Saira Mohan ad , and tennis star Carlos Moya embodied the attitude of living life fearlessly on their own terms, with a passion to pursue their dreams.

Watches could be classified into three kinds based on technology: For example, among sporty watches, Tissot, Tag Heuer, and Breitling were the brands in the premium, accessible, and exclusive luxury sub-segments, respectively. I like to work on community projects. Xylys was a premium Swiss-made watch brand from the house of Titan in India. There were several interesting possibilities for Chakravarti to consider.

While the brand may watcges positioned below Tissot or Xylys based on the observation of price points at retail outlets by one of the authorsthe brand is likely to be perceived as a brand with strong value given its heritage of technology and innovation. It is important that Etudy always look good. Functional brands provided tangible and practical benefits, and satisfied the real need for the product. Watches could be classified into three kinds based on watcyes At Blue Ocean University we help our clients with case study analysis, custom case study solution, and case study assignment help.

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Buyer Utility – It underlines the core values, features or utility Watch Luxury’s products or services deliver to the buyer. It involves redefining the consumer segments. The entire brand personality of Xylys was changed in the current campaign.

EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN INDIAN CONTEXT Essay

Brand and user personality Present users of premium watch brands Brand Factors. Did the buyers and cas buyers of premium watches hold any specific stereotypical images of such watches? Such instances would be rare in a developed market, especially with regard to the purchase of a watch. For example, among sporty watches, Tissot, Tag Heuer, and Breitling were the brands in the premium, accessible, and exclusive luxury sub-segments, respectively.

Functional brands provided tangible and practical benefits, and satisfied the real need for the product. Digital watches suffered from the consumer perception of being low cost and lacking in xylyss, and hence, the market for them had not yet picked up. People notice how attractive I am.

Xylys case study solution by mustahid ali via slideshare | REPORTS | Case study, Study

Watchss often seek out the advice of my friends regarding which brand to buy. Brands needed to necessarily satisfy functional needs, since these were the hygiene factors for acceptance in this category.

A better explanation in terms of consumer behavior was the third basis of segmentation as defined by Yankelovich The benefits can be both perceived and real. Value proposition offered by Watch Luxury’s products and services Core objective is to maximize the value of product and service offerings within the established context. What is the value cost casf off?

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Scales were drawn from several resources available in the extant literature.

The new creative expression was carefully designed to reflect the effect Xylys watches had watcbes their consumers. These people would love to express themselves and show their success to the world.

xylys watches case study

Watch Luxury BOS should have three critical qualities — focus, a compelling tagline, and divergence. Xylys reflected their values, attitudes, and unique personal identities.

The new creative expression was carefully designed to reflect the effect Xylys watches had on their consumers. The results were based on the questionnaires administered to users and non-users of premium watch brands. The first went out of vogue since the bulky mechanical format did not allow for elegant design; it dropped in volume shares from 7.

There were several interesting possibilities for Chakravarti to consider. My looks are very appealing to others.

xylys watches case study

What is the geographic scope of its product and services? Owners tended to replace these when they failed. The authors felt that such an orientation would help the long-term plans of luxury watch brands.

I will have more money to spend next year than I have now. Sorry, but copying text is not allowed on this site.

The Indian brand ambassador for Tissot was movie star Deepika Padukone, daughter of a former badminton world champion.