Yet, Nigeria has all the natural blessings to be an agricultural powerhouse competitive on an international scale. In order to determine the profitability of the industry we must look at the five forces model. The kiwi fruit industry has experienced price drops per tray before due to a tremendous increase in supply from world growers and de-regulation of the industry. In conclusion, this contingency plan will be very beneficial for Zespri. Too much debt can put your business at risk, but too little debt may limit your potential. For exporting, Zespri can choose the same distribution places where they have exported the kiwifruits since they have been familiar with those markets and there is certain number of customer base of Zespri brand products. Even with this rivalry is still very high so Zespri must continue to find ways to differentiate themselves.

However, they also need to prepare well in case that they must go back for the backup plan and furthermore, one of the hardest issue for them is to ensure that they can get the same high quality products in China as well as in New Zealand. Click to learn more https: Zespri has successfully created a different strand of the kiwi fruit and is the only one capable of producing the fruit unless contracted out to other producers. Unfortunately, the kiwifruit is not inimitable. Even though the kiwi produced by Zespri has a great deal of nutrition and great- tasting, the price is much higher than other fruits. In doing so, Zespri will be able to conduct market research on all levels of operations ranging from product assortment, marketing research, technological advancements, and supply chain logistics.

The name is known for quality and availability.

ZESPRI Case Essay

Threat of substitution of kiwifruit is very high. Bord Bia was the Irish government agency charged with the promotion, trade development and marketing of the Irish food, drink and horticulture industry.

Most of debts are short term liability.

zespri case study harvard

Firstly, Zespri and its competitors must market themselves with a differentiation strategy. All of these traits that Zespri has are exploitable and will remain exploitable in the future.


They have done this by educating the consumers on their practices as well as investing greatly in stuyd different forms of advertising to ensure customers are aware of the brand. Thirdly, Zespri has the government support by funding their research and development.

Zespri Harvard Case Solution & Analysis

The ads like Tv ads,online media ads, digital screen ads are also need for the new juice. According to those data, we can conclude that they cannot compete with New Zealand cause other countries do not have the management and financial support from the government as comprehensive as Zespri has.

For the new kiwifruit juice, Zespri can use the same promotion strategies as the kiwifruits such as in-store activities can provide the free and small amour of taste for customers who are not familiar with the juice.

zespri case study harvard

Zespri has high growing standards but due to the haevard climate to grow kiwifruit in New Zealand there are a lot of suppliers, which means supplier power is low. For instance, China is one of the northern producer, which can supply Kiwifruit in different season, besides, it has perfect environment and lower labor cost for producing Kiwifruit. Hi there, would you like to get such a paper?

Zespri Gold is the industry success story. Sorry, but copying text is forbidden on this website. By increasing their marketing efforts, Zespri will be able to purchase additional TV time, more print advertisements, and launch an online advertising campaign. For long term consideration, the asset turn over would go up again when the new strategy works.

Thus new entrants will not be threat for Zespri.

Thus, the returns of investment for shareholders are significant. They solely focus on kiwifruit which makes its possible for them to be the best at producing it.

Company infrastructure is another valuable support activity that includes such things as quality management. Zespri is a conglomerate of growers in New Zealand and inherently reflects the livelihood and well being of the farmers. The realization of over farming and lack of crop rotation leads to the destruction of the landscape and the draining of resources in exchange for profits.


Zespri Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

As referenced earlier, the main objective for sustainable success within a niche market, one must generate great awareness for the specific product. Land usage wtudy increased from hectares to in a short period of time due to the fact that everyone wants to share in the success of Zespri. Suppliers and Zespri are in the reciprocal relationship.

Equity turnover ratio measures how much revenues sales are generated for one dollar of total equity. Marketing is another primary activity that Zesprri manages phenomenally, they are able to create market pull due to the strong brand name they have created.

Business focus and functions. In order to determine the profitability of the industry we must look at the five forces harvarv. Demand and expenditure per capita is increasing around the world as people are incorporating kiwi fruit into their diet. TV csse, Online media ads, In-store promotions, Billboards, Digital screen on taxicabs, buses and cars, enhancing public relations by implementing CSR like charity for zesprk less developed areas, 7.

What needs to mention is about the new marketing promotion of kiwifruit juice since it is a new release of Zespri, more marketing efforts should be devoted for it.

Long-term, Zespri may be able to increase suppliers globally. Weather obviously plays a crucial role in production but the main factor in question is the sustainability of the production land.